There are many lessons to be learnt for communicators and the way to look is forward. But let’s not forget…
Covid-19: How entrepreneurial spirit can boost PR efforts
Society is facing an unprecedented health crisis. The global economy is on the brink of collapse. Some wonder: How can…
Covid-19 crisis: A brief monitoring and evaluation guide for communicators
If you are following a crisis comms plan and are trying to keep up with the rapidly evolving Covid-19 crisis,…
Operation Matterhorn: How the Civil Aviation Authority navigated the turbulence caused by Thomas Cook’s sudden collapse
When we think about PR, we often think about its creative aspects. The campaigns, photo shoots and fancy press events.…
How can PR secure a seat at the Board table? Oxford experts’ top tips
2 in 10 execs don’t know what PR stands for. It is the disturbing conclusion of recent research published by…
How to measure authenticity to strengthen your corporate image
Corporate branding is at the core of what PR is about: strategic vision, organisational culture and stakeholder management. Corporate branding…
Overestimating the effects of AI on PR measurement is dangerous
Ahead of the AMEC Summit, I spoke to Orla Graham, Senior Insights Manager at Cision, and Leon Rausch, IT Director at PRIME Research, to understand what AI means for…
Lucy Eckley: “Calling yourself a freelance communications consultant is too broad”
I caught up with Lucy Eckley, an independent consultant who has been in the world of PR for more than…
Writing about the Public Relations Oxford scene for a year showed me how vibrant this community is
Pop the champagne (excuse my Frenchness)! I am celebrating my one-year anniversary as a content editor for the Public Relations…
Jesper Andersen: “An insight is an actionable piece of information presenting a choice”
I’ve had the immense pleasure of catching-up with an inspirational figure in the world of PR measurement and evaluation: Jesper…
