From PR analyst to crisis comms hero: How to leverage planning to mitigate risks

Risks are omnipresent. But does it mean that communicators are equipped to deal with risks?  For PR practitioners, 2020 reinforced three ideas: Risks are omnipresent; Communicators should plan and prepare for the worst; When the s*** hits the fan, it’s all about turning risks and threats into opportunities to do better for when the nextContinue reading “From PR analyst to crisis comms hero: How to leverage planning to mitigate risks”

From France to the UK: What my travels have taught me about strategic planning

For AMEC’s measurement month this year, I teamed up with the CIPR East Anglia group to organise a webinar on the topic of strategic planning. It was my second time organising an event for the CIPR. Because we had to do this on Zoom, it meant that we could reach out to a wider audienceContinue reading “From France to the UK: What my travels have taught me about strategic planning”

Crisis knowledge management: Where to start

The economic locomotive has so badly derailed that it is now certain: there is no going back to normality as we knew it. Especially in the UK. Some businesses have stood out for their badly-handled crisis response.  In the early crossfire of criticism, Virgin’s Richard Branson was branded as one of the real villains ofContinue reading “Crisis knowledge management: Where to start”

Supporting diversity and inclusion efforts during Covid-19

There are many lessons to be learnt for communicators and the way to look is forward. But let’s not forget where we’ve invested so many efforts in prior to the pandemic. It might help us better support our stakeholders during this challenging time. The Covid-19 crisis took most organisations by surprise, but the opportunity toContinue reading “Supporting diversity and inclusion efforts during Covid-19”

Covid-19: How entrepreneurial spirit can boost PR efforts

Society is facing an unprecedented health crisis. The global economy is on the brink of collapse. Some wonder: How can businesses stay open in this capacity? Is it even ethical to keep operating as usual? Is it moral to do business and how should we communicate about it? As PR practitioners, now is the timeContinue reading “Covid-19: How entrepreneurial spirit can boost PR efforts”

Covid-19 crisis: A brief monitoring and evaluation guide for communicators

If you are following a crisis comms plan and are trying to keep up with the rapidly evolving Covid-19 crisis, this article is for you. As I have been self-isolating for the last 2 weeks now, I’ve had the chance to attend various webinars, read official recommendations, blogs and best practice advice. I have attachedContinue reading “Covid-19 crisis: A brief monitoring and evaluation guide for communicators”

Operation Matterhorn: How the Civil Aviation Authority navigated the turbulence caused by Thomas Cook’s sudden collapse

When we think about PR, we often think about its creative aspects. The campaigns, photo shoots and fancy press events. But when a crisis hits, strategic communications can quickly become a life-or-death matter. In September 2019, Thomas Cook announced its compulsory liquidation. To repatriate more than 150,000 holidaymakers stranded abroad, the Civil Aviation Authority (CAA)Continue reading “Operation Matterhorn: How the Civil Aviation Authority navigated the turbulence caused by Thomas Cook’s sudden collapse”

How can PR secure a seat at the Board table? Oxford experts’ top tips

2 in 10 execs don’t know what PR stands for. It is the disturbing conclusion of recent research published by the CIPR’s Influence Magazine. It is in this context that the Public Relations Oxford group held its latest event about PR’s seat at the Board table. We have got to wonder: how can directors valueContinue reading “How can PR secure a seat at the Board table? Oxford experts’ top tips”

How to measure authenticity to strengthen your corporate image

Corporate branding is at the core of what PR is about: strategic vision, organisational culture and stakeholder management. Corporate branding forms one of the cornerstones of any organisation’s identity and activity. It informs about who you are, what you stand for (or against), where you want to be and what you are doing to achieveContinue reading “How to measure authenticity to strengthen your corporate image”

Overestimating the effects of AI on PR measurement is dangerous

Ahead of the AMEC Summit, I spoke to Orla Graham, Senior Insights Manager at Cision, and Leon Rausch, IT Director at PRIME Research, to understand what AI means for PR measurement. One lesson stands out: we need to cut through the hype to see AI as it really is. AI offers exciting prospects, especially for measurement professionals. From social listening to monitoring tools, machine intelligenceContinue reading “Overestimating the effects of AI on PR measurement is dangerous”