How to measure authenticity to strengthen your corporate image

Corporate branding is at the core of what PR is about: strategic vision, organisational culture and stakeholder management. Corporate branding forms one of the cornerstones of any organisation’s identity and activity. It informs about who you are, what you stand for (or against), where you want to be and what you are doing to achieveContinue reading “How to measure authenticity to strengthen your corporate image”

Overestimating the effects of AI on PR measurement is dangerous

Ahead of the AMEC Summit, I spoke to Orla Graham, Senior Insights Manager at Cision, and Leon Rausch, IT Director at PRIME Research, to understand what AI means for PR measurement. One lesson stands out: we need to cut through the hype to see AI as it really is. AI offers exciting prospects, especially for measurement professionals. From social listening to monitoring tools, machine intelligenceContinue reading “Overestimating the effects of AI on PR measurement is dangerous”

Lucy Eckley: “Calling yourself a freelance communications consultant is too broad”

I caught up with Lucy Eckley, an independent consultant who has been in the world of PR for more than 20 years. With her mix of marketing, business and communication strategy experience, she has been advising CEOs and leadership teams at some of the UK’s best-known companies for more than a decade. In addition to herContinue reading “Lucy Eckley: “Calling yourself a freelance communications consultant is too broad””

Writing about the Public Relations Oxford scene for a year showed me how vibrant this community is

Pop the champagne (excuse my Frenchness)! I am celebrating my one-year anniversary as a content editor for the Public Relations Oxford group! This time last year, everyone was preparing for the General Data Protection Regulation (GDPR). I attended this event at the Jericho Tavern (Public Relations Oxford’s local) to support my PRIME Research colleagues (NadinContinue reading “Writing about the Public Relations Oxford scene for a year showed me how vibrant this community is”

Jesper Andersen: “An insight is an actionable piece of information presenting a choice”

I’ve had the immense pleasure of catching-up with an inspirational figure in the world of PR measurement and evaluation: Jesper Andersen. Jesper is the founder and managing director of Quantum PR Measurement. Seeing an industry unable to reach its full strategic potential because of poor measurement and accountability, his mission is to make measurement andContinue reading “Jesper Andersen: “An insight is an actionable piece of information presenting a choice””

Crisis management: measuring the attributes of success… and failure

How can success be measured after a reputational crisis? Is there any valid metric to measure organisational change? I asked those questions to one of the panelists during a presentation about crisis response at Cision’s CommsCon last month. The answer I got to those questions? “It is little bit tricky”. Coming from the research andContinue reading “Crisis management: measuring the attributes of success… and failure”

Organisations can and should be ready when a crisis hits

Research, evaluation and planning are at the very core of the strategic function of PR. In crisis times, providing a solid basis of information is vital to enable organisations to thrive and survive their hostile environment. To many extents, issues and crises are relatively predictable. Famously, Bazerman and Watkins describe crises as “predictable surprises”, deploringContinue reading “Organisations can and should be ready when a crisis hits”

We need to see audiences as content creators to counter disinformation

Fake news is not a new phenomenon but its current scope is alarming. According to the latest 2018 Edelman Trust Barometer, 63 percent of the U.S. general population finds it difficult to distinguish between what is real news and what is fake. Dr Jon White’s new series on the challenges of disinformation faced by public relationsContinue reading “We need to see audiences as content creators to counter disinformation”

I am starting a Specialist Diploma on crisis communication – Here is why

I’ve done it! I am a student again! If it doesn’t scare you, your goal isn’t big enough as they say. I can fairly say the thought of starting a postgraduate qualification whilst working on a full-time job and volunteering is scary. But I’d been thinking about it, I had to do it. I haveContinue reading “I am starting a Specialist Diploma on crisis communication – Here is why”

People are confused by PR measurement – Here is how to communicate about it effectively

PR remains an obscure discipline from an outsider’s point of view. Therefore, it goes without saying that its measurement probably baffles more people than we think, including some from the media industry. Richard Bagnall, Chairman of AMEC, recently shared a Forbes article on Twitter titled: “How to measure the value of publicity”. The article itselfContinue reading “People are confused by PR measurement – Here is how to communicate about it effectively”