Brexit actually brings new opportunities to prove the value of PR

The referendum results in the UK came as a surprise to the majority, including the Brexit campaigners. The advent of post-truth communication, the emergence of fake news in social media and even in traditional outlets, polling, activist leadership and media bubbles lead us to re-think the old ways of interacting with the general public. PRContinue reading “Brexit actually brings new opportunities to prove the value of PR”

How Trump has revolutionised political communication

Clinton and Trump’s differences in the media are quite sharp as we have all witnessed during these last few weeks. Both embody two different visions of politics and more broadly, America’s image. This resulted in tailored and antagonistic communication strategies for their campaigns. Nobody thought Donald Trump would be the last one standing, particularly theContinue reading “How Trump has revolutionised political communication”

Media industry: Four important lessons from Jeremy Paxman’s last interview

Jeremy Paxman went unmasked in his last interview given to The Times magazine (24.09.2016). As one of Britain’s most popular and controversial journalists, Paxman, 66, has amassed various juicy anecdotes and has led “war-gaming” interviews with the most influential public figures for the last decade on Newsnight for the BBC. Besides the very personal statementsContinue reading “Media industry: Four important lessons from Jeremy Paxman’s last interview”

Is objectivity actually dangerous for the future of journalism?

The End of Newspapers and The Future of Information. That is the book I took on holiday with me last month in which Bernard Poulet (yes, he is French) puts forward an interesting point at the beginning of the book directly questioning the role objectivity in journalism. Coming from a French background and having followedContinue reading “Is objectivity actually dangerous for the future of journalism?”

Why are there so many former journalists in PR?

The Big Partnership in Aberdeen offered me the opportunity to have a placement in their Aberdeen office! I was so delighted to be able to have an experience in one of the busiest PR agency in Scotland. I have learnt a lot and now that this is over, I have decided I would write aContinue reading “Why are there so many former journalists in PR?”

PR evolutions under the Presidency of Blair, Clinton, George W. Bush and Obama

Here I am, back again on my blog, after a long absence (I admit)! As promised, I would like to share with you the salient ideas from one of the chapters from The Media and Political Process book by Eric Louw. By the time I write this third post for my blog, I could haveContinue reading “PR evolutions under the Presidency of Blair, Clinton, George W. Bush and Obama”

PR evolutions under the Presidency of Eisenhower, Nixon, Kennedy, Reagan and Thatcher

I received a new book bought on Amazon few days ago, ‘The Media and Political Process‘. I am currently half way through but I wanted to dedicate this post to it as I am particularly enthusiastic about what I have read so far. The book, by Eric Louw, was recommended as one of the core textsContinue reading “PR evolutions under the Presidency of Eisenhower, Nixon, Kennedy, Reagan and Thatcher”

An introduction to political communication

Today was an exciting day. Not only was it the beginning of the second semester, but also my first class in a highly-regarded discipline: political communication. We had the chance to be lectured by Dr Nicola Furrie. Political communication is almost ubiquitous. Politics, communication, philosophy, sociology, media studies, economics, journalism or cultural studies are all relevant points ofContinue reading “An introduction to political communication”