I oversee PRIME Research’s Policy Research team in Oxford and consequently specialise in working with clients in the political sector.

PRIME Research helps governmental and corporate communicators navigate their business and communications landscape by providing interpretive analysis, actionable insights and strategic guidance.

I support international media analysis solutions for organisations such as the European Commission and the Council of the European Union.

I hold a Master’s in Corporate Communications and Public Affairs, a Bachelor’s in Journalism and have completed the CIPR’s Specialist Diploma of Crisis Communications.

I am also a Member of the PRCA and am bound by a code of conduct promoting good practice around integrity, honesty, capability, capacity, competence, confidentiality, transparency and conflicts of interest.

CIPR East Anglia awarded me with Gold for the Outstanding Young Communicator category in 2019 at the PRide Awards


My work

My current role as a PR and media measurement analyst revolves around:

  • Insights Delivery: Crafting compelling stories, working independently to translate data into insights that address key client business/strategic issues.
  • Client Management: Interacting with clients, advising clients to proactively address needs and solving business problems.
  • Project Management: Managing account activities, partnering across departments to ensure the smooth delivery of static analysis reports and ad hoc requests.

I am passionate about strategic communications and want to share my experience of the world of measurement with my peers. In April 2019, I was a keynote speaker at a lecture on PR measurement at Robert Gordon University (Aberdeen). I also spoke about PR research and evaluation for the CIPR during AMEC’s 2018 Measurement Month.


Who I have worked with

Jennifer has demonstrated her passion, pride and commitment to self improvement, whilst championing strategic evaluation of the impact of public relations. The judges were impressed with her energetic approach, the careful analysis and value she is developing for clients, as well as the positive impact she has delivered. Her focus and belief in weaning the industry away from AVEs is commendable. As a young communicator, Jennifer has already been making an impact to the reputation of the PR profession, pushing back on AVEs and educating clients on better measurement approaches.

CIPR East Anglia – PRide Awards Judges

Working with Jennifer at the beginnings of her career was fabulous. She combines passion, enthusiasm and ambition which is infectious for both the team and client partners. She has a charming way with clients and is a genuine self-starter that thrives off a challenge.

Daniel Fanshawe, Client Director at Kantar Millward Brown

(London, UK)

Jennifer was a great asset to the Audi PR team through her work at Prime and supported us on numerous occasions with bespoke reporting and daily analysis and measurement of various PR activities that required detailed analytical understanding. Jennifer was attentive in her role, always demonstrated a good understanding of the brand and what was required.

Camilla Scanes, Media Relations Manager at Audi

(Milton Keynes, UK)

Jennifer was professional, curious and meticulous. She was an excellent journalist.

Yannick Vély, Editor-in-chief of (Paris, France)

Jennifer paid attention to detail, took initiatives, demonstrated professionalism, showed curiosity and enthusiasm, while also being able to adapt to any situation.

Agnès Grégoire, Editor-in-chief of Photo Magazine (Paris, France)