From France to the UK: What my travels have taught me about strategic planning

For AMEC’s measurement month this year, I teamed up with the CIPR East Anglia group to organise a webinar on the topic of strategic planning. It was my second time organising an event for the CIPR. Because we had to do this on Zoom, it meant that we could reach out to a wider audienceContinue reading “From France to the UK: What my travels have taught me about strategic planning”

Supporting diversity and inclusion efforts during Covid-19

There are many lessons to be learnt for communicators and the way to look is forward. But let’s not forget where we’ve invested so many efforts in prior to the pandemic. It might help us better support our stakeholders during this challenging time. The Covid-19 crisis took most organisations by surprise, but the opportunity toContinue reading “Supporting diversity and inclusion efforts during Covid-19”

Covid-19: How entrepreneurial spirit can boost PR efforts

Society is facing an unprecedented health crisis. The global economy is on the brink of collapse. Some wonder: How can businesses stay open in this capacity? Is it even ethical to keep operating as usual? Is it moral to do business and how should we communicate about it? As PR practitioners, now is the timeContinue reading “Covid-19: How entrepreneurial spirit can boost PR efforts”

Operation Matterhorn: How the Civil Aviation Authority navigated the turbulence caused by Thomas Cook’s sudden collapse

When we think about PR, we often think about its creative aspects. The campaigns, photo shoots and fancy press events. But when a crisis hits, strategic communications can quickly become a life-or-death matter. In September 2019, Thomas Cook announced its compulsory liquidation. To repatriate more than 150,000 holidaymakers stranded abroad, the Civil Aviation Authority (CAA)Continue reading “Operation Matterhorn: How the Civil Aviation Authority navigated the turbulence caused by Thomas Cook’s sudden collapse”

How can PR secure a seat at the Board table? Oxford experts’ top tips

2 in 10 execs don’t know what PR stands for. It is the disturbing conclusion of recent research published by the CIPR’s Influence Magazine. It is in this context that the Public Relations Oxford group held its latest event about PR’s seat at the Board table. We have got to wonder: how can directors valueContinue reading “How can PR secure a seat at the Board table? Oxford experts’ top tips”

How to measure authenticity to strengthen your corporate image

Corporate branding is at the core of what PR is about: strategic vision, organisational culture and stakeholder management. Corporate branding forms one of the cornerstones of any organisation’s identity and activity. It informs about who you are, what you stand for (or against), where you want to be and what you are doing to achieveContinue reading “How to measure authenticity to strengthen your corporate image”

Lucy Eckley: “Calling yourself a freelance communications consultant is too broad”

I caught up with Lucy Eckley, an independent consultant who has been in the world of PR for more than 20 years. With her mix of marketing, business and communication strategy experience, she has been advising CEOs and leadership teams at some of the UK’s best-known companies for more than a decade. In addition to herContinue reading “Lucy Eckley: “Calling yourself a freelance communications consultant is too broad””

Writing about the Public Relations Oxford scene for a year showed me how vibrant this community is

Pop the champagne (excuse my Frenchness)! I am celebrating my one-year anniversary as a content editor for the Public Relations Oxford group! This time last year, everyone was preparing for the General Data Protection Regulation (GDPR). I attended this event at the Jericho Tavern (Public Relations Oxford’s local) to support my PRIME Research colleagues (NadinContinue reading “Writing about the Public Relations Oxford scene for a year showed me how vibrant this community is”

Jesper Andersen: “An insight is an actionable piece of information presenting a choice”

I’ve had the immense pleasure of catching-up with an inspirational figure in the world of PR measurement and evaluation: Jesper Andersen. Jesper is the founder and managing director of Quantum PR Measurement. Seeing an industry unable to reach its full strategic potential because of poor measurement and accountability, his mission is to make measurement andContinue reading “Jesper Andersen: “An insight is an actionable piece of information presenting a choice””

Crisis management: measuring the attributes of success… and failure

How can success be measured after a reputational crisis? Is there any valid metric to measure organisational change? I asked those questions to one of the panelists during a presentation about crisis response at Cision’s CommsCon last month. The answer I got to those questions? “It is little bit tricky”. Coming from the research andContinue reading “Crisis management: measuring the attributes of success… and failure”