Organisations can and should be ready when a crisis hits

Research, evaluation and planning are at the very core of the strategic function of PR. In crisis times, providing a solid basis of information is vital to enable organisations to thrive and survive their hostile environment. To many extents, issues and crises are relatively predictable. Famously, Bazerman and Watkins describe crises as “predictable surprises”, deploringContinue reading “Organisations can and should be ready when a crisis hits”

We need to see audiences as content creators to counter disinformation

Fake news is not a new phenomenon but its current scope is alarming. According to the latest 2018 Edelman Trust Barometer, 63 percent of the U.S. general population finds it difficult to distinguish between what is real news and what is fake. Dr Jon White’s new series on the challenges of disinformation faced by public relationsContinue reading “We need to see audiences as content creators to counter disinformation”

I am starting a Specialist Diploma on crisis communication – Here is why

I’ve done it! I am a student again! If it doesn’t scare you, your goal isn’t big enough as they say. I can fairly say the thought of starting a postgraduate qualification whilst working on a full-time job and volunteering is scary. But I’d been thinking about it, I had to do it. I haveContinue reading “I am starting a Specialist Diploma on crisis communication – Here is why”

People are confused by PR measurement – Here is how to communicate about it effectively

PR remains an obscure discipline from an outsider’s point of view. Therefore, it goes without saying that its measurement probably baffles more people than we think, including some from the media industry. Richard Bagnall, Chairman of AMEC, recently shared a Forbes article on Twitter titled: “How to measure the value of publicity”. The article itselfContinue reading “People are confused by PR measurement – Here is how to communicate about it effectively”

Why ethics is the future of PR

“The next step is to explore not what you do, but why you do it”. PRplace.com’s editor Richard Bailey recently published a powerful reminder about the state of the PR working environment. If we want to move beyond the event management, content marketing and media relations technician role, we need to demonstrate leadership, champion theContinue reading “Why ethics is the future of PR”

Is thought leadership evaluation the answer to fake news and fake followers?

The fake news and fake influencers crisis have left social media and giant tech companies under scrutiny. Actions have been taken to tackle authenticity issues with organisations attempting to monitor, measure and clean content from our digital platforms. Influencer marketing and advertising continue to fuel debates about digital integrity and online trust. Meanwhile, the influencerContinue reading “Is thought leadership evaluation the answer to fake news and fake followers?”

How my masters’ dissertation helps me with my work in research

Media audiences are generally aware of journalists’ biases and newspapers’ ideologies but struggle to define what parameters make a story subjective. So for my masters’ dissertation, I decided to start with a story, the Charlie Hebdo attacks, to understand the various ideologies at stake in the British media. The facts In January 2015, two gunmen forced their way into a satirical magazine office based in Paris. After theContinue reading “How my masters’ dissertation helps me with my work in research”

What can open data bring to your reputation?

Today’s digital world offers organisations an unprecedented opportunity to communicate information. Open data is no longer only useful for research, evaluation and measurement. It can only be turned into a powerful PR tactic if practitioners are aware of its advantages and understand its risks. Open data is data that can be freely distributed, shared andContinue reading “What can open data bring to your reputation?”

Is the Influencer Marketing bubble about to crash down to Earth?

It is a fair question. Recent news on the topic have caused quite a stir in the digital world so the value of influencer marketing is under scrutiny. I recently reviewed the matter in a Twitter chat with various practitioners. CIPR board and council member Ella Minty started the debate: Is the influencer marketing bubble actually aboutContinue reading “Is the Influencer Marketing bubble about to crash down to Earth?”

Public Affairs: Top tips for your Brexit communication

I recently had the chance to attend a masterclass held by Dr Jon White at the CIPR headquarters in London. Alongside 17 other practitioners, we gathered to review, discuss and map out the communication challenges brought by Brexit. Nearly two years after the referendum, the CIPR has recently revealed that more than three quarters ofContinue reading “Public Affairs: Top tips for your Brexit communication”