Aligning content analysis with journalism: A better path to public relations success

Before I conducted Public Relations research and evaluation, I worked in Paris for national news and specialized media outlets as a freelance journalist. Since my day-to-day work consisted of collecting, checking, compiling and commenting on facts, I found that Research occupied most of my time and that Public Relations professionals rarely anticipated my needs as a journalist.Continue reading “Aligning content analysis with journalism: A better path to public relations success”