From France to the UK: What my travels have taught me about strategic planning

For AMEC’s measurement month this year, I teamed up with the CIPR East Anglia group to organise a webinar on the topic of strategic planning. It was my second time organising an event for the CIPR. Because we had to do this on Zoom, it meant that we could reach out to a wider audienceContinue reading “From France to the UK: What my travels have taught me about strategic planning”

Covid-19: How entrepreneurial spirit can boost PR efforts

Society is facing an unprecedented health crisis. The global economy is on the brink of collapse. Some wonder: How can businesses stay open in this capacity? Is it even ethical to keep operating as usual? Is it moral to do business and how should we communicate about it? As PR practitioners, now is the timeContinue reading “Covid-19: How entrepreneurial spirit can boost PR efforts”

How can PR secure a seat at the Board table? Oxford experts’ top tips

2 in 10 execs don’t know what PR stands for. It is the disturbing conclusion of recent research published by the CIPR’s Influence Magazine. It is in this context that the Public Relations Oxford group held its latest event about PR’s seat at the Board table. We have got to wonder: how can directors valueContinue reading “How can PR secure a seat at the Board table? Oxford experts’ top tips”

How to measure authenticity to strengthen your corporate image

Corporate branding is at the core of what PR is about: strategic vision, organisational culture and stakeholder management. Corporate branding forms one of the cornerstones of any organisation’s identity and activity. It informs about who you are, what you stand for (or against), where you want to be and what you are doing to achieveContinue reading “How to measure authenticity to strengthen your corporate image”

Overestimating the effects of AI on PR measurement is dangerous

Ahead of the AMEC Summit, I spoke to Orla Graham, Senior Insights Manager at Cision, and Leon Rausch, IT Director at PRIME Research, to understand what AI means for PR measurement. One lesson stands out: we need to cut through the hype to see AI as it really is. AI offers exciting prospects, especially for measurement professionals. From social listening to monitoring tools, machine intelligenceContinue reading “Overestimating the effects of AI on PR measurement is dangerous”

Lucy Eckley: “Calling yourself a freelance communications consultant is too broad”

I caught up with Lucy Eckley, an independent consultant who has been in the world of PR for more than 20 years. With her mix of marketing, business and communication strategy experience, she has been advising CEOs and leadership teams at some of the UK’s best-known companies for more than a decade. In addition to herContinue reading “Lucy Eckley: “Calling yourself a freelance communications consultant is too broad””

Writing about the Public Relations Oxford scene for a year showed me how vibrant this community is

Pop the champagne (excuse my Frenchness)! I am celebrating my one-year anniversary as a content editor for the Public Relations Oxford group! This time last year, everyone was preparing for the General Data Protection Regulation (GDPR). I attended this event at the Jericho Tavern (Public Relations Oxford’s local) to support my PRIME Research colleagues (NadinContinue reading “Writing about the Public Relations Oxford scene for a year showed me how vibrant this community is”

Why ethics is the future of PR

“The next step is to explore not what you do, but why you do it”. PRplace.com’s editor Richard Bailey recently published a powerful reminder about the state of the PR working environment. If we want to move beyond the event management, content marketing and media relations technician role, we need to demonstrate leadership, champion theContinue reading “Why ethics is the future of PR”

What can open data bring to your reputation?

Today’s digital world offers organisations an unprecedented opportunity to communicate information. Open data is no longer only useful for research, evaluation and measurement. It can only be turned into a powerful PR tactic if practitioners are aware of its advantages and understand its risks. Open data is data that can be freely distributed, shared andContinue reading “What can open data bring to your reputation?”

Is the Influencer Marketing bubble about to crash down to Earth?

It is a fair question. Recent news on the topic have caused quite a stir in the digital world so the value of influencer marketing is under scrutiny. I recently reviewed the matter in a Twitter chat with various practitioners. CIPR board and council member Ella Minty started the debate: Is the influencer marketing bubble actually aboutContinue reading “Is the Influencer Marketing bubble about to crash down to Earth?”