Reading the news about Cambridge Analytica’s fraudulent use of Facebook data made me feel concerned, but not for the most … More
Category: Public Relations
Everybody has their own favourite brands, that’s why PR should broaden its spectrum to optimise results
Everybody has their own favourite brands. That is just a fact. Take the recent Brexit vote for example: some journalists … More
Brexit actually brings new opportunities to prove the value of PR
The referendum results in the UK came as a surprise to the majority, including the Brexit campaigners. The advent of … More
Why are there so many former journalists in PR?
The Big Partnership in Aberdeen offered me the opportunity to have a placement in their Aberdeen office! I was so … More
