Everybody has their own favourite brands, that’s why PR should broaden its spectrum to optimise results

Everybody has their own favourite brands. That is just a fact. Take the recent Brexit vote for example: some journalists reported about the favourite brands of the Remain versus Leave voters, as a certain category of people is drawn to some particular brands rather than others. The sense of brand image exists. Brand perception isContinue reading “Everybody has their own favourite brands, that’s why PR should broaden its spectrum to optimise results”

How Trump has revolutionised political communication

Clinton and Trump’s differences in the media are quite sharp as we have all witnessed during these last few weeks. Both embody two different visions of politics and more broadly, America’s image. This resulted in tailored and antagonistic communication strategies for their campaigns. Nobody thought Donald Trump would be the last one standing, particularly theContinue reading “How Trump has revolutionised political communication”